How to Earn Money From TikTok for Beginner

TikTok is one of the fastest-growing social media platforms in the world. Millions of people use it every day to watch and share short, fun videos. Because of its huge audience, TikTok is also a great place to make money online.
If you are a beginner, there are several ways to earn on TikTok. You can join the TikTok Creator Fund, which pays you based on how many people watch and interact with your videos. You can also work with brands and do sponsored content, where companies pay you to promote their products. Another option is affiliate marketing, promoting products and earning a commission when someone buys through your link. You can also sell your own products or services, or receive virtual gifts during live streams.
To succeed, beginners should focus on posting regularly, making good-quality videos, following trends, and engaging with followers. Understanding TikTok’s algorithm and audience helps your content reach more people. With patience, creativity, and consistent effort, you can start turning your TikTok videos into a steady income.
Understanding TikTok as a Platform
Before trying to earn money, it’s important to understand how TikTok works. TikTok is a social media platform where users make short videos, usually from 15 seconds to 3 minutes. You can add music, filters, and special effects to make your videos fun and engaging.
TikTok is very popular because of its smart algorithm. The algorithm shows videos to people based on what they like and watch. This means even beginners have a chance to go viral if their videos are interesting and connect with viewers. You don’t need a big following at the start—good content can reach thousands of people quickly.
Success on TikTok comes from posting consistently and making high-quality videos. Engaging with your audience by replying to comments or messages also helps your videos reach more people.
Once you have followers and your content is performing well, you can start earning money in different ways. This includes joining the TikTok Creator Fund, doing sponsored posts, selling products, promoting affiliate links, or receiving gifts during live streams. Understanding how TikTok works is the first step to building a successful and profitable account.
1. Join the TikTok Creator Fund
The TikTok Creator Fund is a way to earn money from your videos. TikTok pays you based on how many people watch and interact with your content. To join, you need to meet some rules:
- You must be 18 years or older.
- You need at least 10,000 followers.
- Your videos should have at least 100,000 views in the last 30 days.
- You must follow TikTok’s community guidelines.
After you join, your earnings depend on your video’s performance. The more people watch, like, comment, or share your videos, the more money you can make.
For beginners, focus on creating interesting videos that get attention. Make videos that people enjoy and want to interact with. This will help you grow your audience and increase your earnings from the Creator Fund over time.
2. Partner with Brands Through Sponsored Content
Another way to earn money on TikTok is by working with brands. Companies pay creators to promote their products or services. Even with a small following, beginners can get opportunities as micro-influencers. Micro-influencers usually have 1,000 to 50,000 followers. Brands like them because they have a small, engaged, and authentic audience.
To start with sponsored content:
- Find your niche – Focus on something you love, like fashion, fitness, food, or tech.
- Make quality, authentic videos – Show products naturally in your content, not like ads.
- Connect with brands – Reach out directly or use platforms like AspireIQ, Upfluence, and Influence.co.
As your followers grow, you can work with bigger brands and earn more money. Keep making interesting content and building trust with your audience to attract better sponsorship deals.
3. Promote Affiliate Products
Affiliate marketing is a great way to earn money on TikTok. You promote products or services and earn a commission when someone buys through your link.
Here’s how to start:
- Join an affiliate program – Use platforms like Amazon Associates, ClickBank, or ShareASale. They offer products for different interests.
- Share products you like – Be honest and recommend things your followers will find useful. Authentic videos get more trust and sales.
- Add links in your bio – TikTok lets you put links in your profile. You can also make videos that encourage people to click your link.
Beginners can start with a few products that match their niche. As more people watch and interact with your videos, your affiliate earnings can grow. Focus on helpful and engaging content to increase your chances of success.
4. Sell Your Own Products or Services
TikTok is a great way to sell your own products or services. This can be physical items, digital products, or services like coaching or consulting. TikTok helps you reach many people quickly.
Tips to sell successfully:
- Show your product in action: Short videos demonstrating your product work very well.
- Use trending sounds and hashtag: This helps your videos get more views.
- Tell a story: Explain the problem your product solves and how it helps people.
By posting regularly and interacting with your followers, beginners can build trust and loyal customers. Over time, this can lead to steady sales and income. Focus on creating interesting and helpful videos to attract more buyers and grow your business.
5. Receive Gifts During Live Streams
On TikTok, creators can earn money by receiving virtual gifts from viewers during live streams. These gifts can be exchanged for real money.
To start earning through live streaming:
- Have at least 1,000 follower: This is required to go live.
- Engage with your audience: Answer questions, do talent shows, or host fun Q&A sessions.
- Encourage viewers to send gifts: Gently remind your audience that they can support you with gifts.
For beginners, live streaming is a fun and interactive way to connect with followers. It helps you build a strong community while earning money. Focus on entertaining and engaging content so viewers enjoy your live sessions and are more likely to send gifts. Over time, this can become a steady source of income on TikTok.
6. Leverage TikTok Ads
When you have a good number of followers, you can use TikTok Ads to earn money. You can promote your own products or affiliate products through these ads. TikTok Ads help you reach the right audience who are more likely to buy or engage with your content.
Using ads may cost some money at the start, but it can bring much more income if done properly. Make sure your videos are clear, attractive, and show the benefits of your product. Target the right people with your ad to get the best results.
For beginners, start small and test different ads to see what works. Over time, with the right strategy, TikTok Ads can help you increase sales, grow your business, and earn more money from your account.
Tips for Beginners to Maximize Earnings
Making money on TikTok takes time. Beginners should follow these tips to grow their account and earn more:
- Post regularly: Consistency keeps your followers engaged and helps your account grow.
- Follow trends: Join trending challenges and use popular hashtags to reach more people.
- Engage with follower: Reply to comments and messages to build trust and encourage interaction.
- Improve video quality: Use good lighting, clear sound, and smooth editing to make your videos look professional.
- Check performance: Use TikTok analytics to see which videos do well and make similar content.
By following these tips, beginners can attract more viewers, increase engagement, and gradually earn more money on TikTok. Focus on creating interesting, helpful, and entertaining content.
Mistakes Beginners Should Avoid
There are many ways to earn money on TikTok, but beginners should avoid common mistakes:
- Focusing only on money: Don’t try to earn too fast. First, grow your audience and build trust.
- Ignoring your niche: Pick a topic you love and stick to it. Trying to appeal to everyone can confuse viewers and lower engagement.
- Copying content: Be original. Copying trends without adding your own style may not help you succeed. TikTok values creativity and unique videos.
- Neglecting engagement: Talk to your viewers. Reply to comments, answer messages, and encourage interaction. TikTok’s algorithm favors videos with more engagement, so this helps your content reach more people.
By avoiding these mistakes, beginners can grow faster, build loyal followers, and earn money more effectively on TikTok.


